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William Morch 

Owner/ Representative

William J. Morch is recognized as representing some of the most elite hospitality vendors worldwide.  A New York based firm founded in 1998 with majority of his work being bespoke. William is more than just a sales representative. 



William is a graduate of Carnegie Mellon where he double majored in Economics and Fine Arts. After leaving college he had a successful career as a male sportswear designer and manufacturer in New York City's Garment Industry.  After feeling fulfilled in his fashion career he decided to take a new approach to designing and being that he always had an interest in interiors he decided to join a small contract firm. After numerous years of working with his partner he ventured out on his own and founded W.J. Morch LLC. 

Willam's growing expertise in export services allowed him to expand his services into London, Italy, Spain, Dubai and Caribbean Islands to name a few. Comfortable with many styles, William's forte is defining and refining the client's style and also keeping your design vision by observing, listening and working with your design needs.

William's  extensive knowledge of the hospitality industry since collaborating with some of the countries top tier design firms, purchasing companies & ownerships.



William is more than just a sales representative. He enjoys working on your designs to become functional with in the industries .

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